Brand Partnerships & Licensing
I’ve had the opportunity to pair some amazing artists and brands through collaborations in fashion, tech, mobile apps, pop-ups, and more.
The Rolling Stones
The Rolling Stones x Gucci Ghost
The Rolling Stones teamed up with Gucci and Trevor “Trouble” Andrew; the internationally renowned artist known for his raw street aesthetic and pop art sensibility, on a line of limited edition ‘Gucci Ghost’ apparel. Andrew is responsible for the iconic "Gucci Ghost" collaboration with famed Italian fashion house, Gucci. His work has been exhibited at galleries and institutions around the world including Milk Gallery and Deitch Projects in New York City, Dover Street Market Ginza in Tokyo, and more.
Mick Jagger in The Rolling Stones x Gucci Ghost
The Rolling Stones x PSG
As part of the promotion strategy of its European Tour 'No Filter', The Rolling Stones forged an alliance with football club, Paris Saint -Germain (PSG) to unveil its apparel capsule collection integrated with PSG merchandise. The collection was available at Parisian boutique, Colette as one of it’s last standing pop-ups at the infamous boutique. The products included limited edition Nike Air Max sneakers, team jersey with Stones lips logo, motorcycle helmet and a skateboard.
HighSnobiety: The “Rolling Stones”
Air Max 1 Will Make Even Your Dad Jealous
The Rolling Stones Nike Air Max 1s
“The famed Air Max model has been done up in suede and leather, appropriately outfitted with Rolling Stones-specific branding on the sides. The heels then welcome Nike Air tagging, as well as the words “Paris” and “No Filter.” Bright yellow laces accompany to provide even more flair to the collaborative kicks.”
The Rolling Stones x Selfridges
“The Corner Shop at Selfridges has been transformed into a shopping experience that immerses fans and shoppers into the world of Mick Jagger, Keith Richards, Charlie Watts and Ronnie Wood. The shop, which takes over four of Selfridges shop windows, includes a display of hand-picked selections of the band’s iconic stage outfits from the 1970's through to the more recent ‘50 And Counting’ tour, a first-look at their first ever vinyl box set, a chance to re-live the historic Havana Moon concert and an opportunity to shop exclusive and limited-edition pieces. The Rolling Stones @ Selfridges, The Corner Shop will be open 14 May – 3 June 2018 with collections available in stores in London, Birmingham, Manchester Exchange and Trafford. The Rolling Stones ‘No Filter’ tour opens in Dublin on May 17 2018.”
“If you're hitting London's Oxford Street soon, swing by Selfridges' Rolling Stones pop-up boutique running May 14 to June 3. As well as retailing merchandise for the band's upcoming No Filter tour, there will be a display of outfits worn by inimitable rocker Mick Jagger (although these will not be for sale), including his iconic red ostrich feather jacker by L'Wren Scott, a full-length sequinned Dior coat, and a leopard print Versace coat. You'll also be able to watch footage of the band's historic Cuba gig which will be played on screens and via in-store headphones.”
Kacey Musgraves
Kacey Musgraves x Boy Smells; Slow Burn
Kacey Musgraves Wants You to Light Up…This Candle
Kacey Musgraves x Boy Smells “Slow Burn” candle
“When you’re smelling the candle, you’re smelling the sentiment of the song,” she begins. “Really, it was me going back to where I was the night that I wrote it, a couple of summers ago, on my front porch. Taking myself back to that place mentally. What was I thinking about? Where was I emotionally? Then I tried to translate that into a scent.”
Kacey Musgraves x Neon Cowboys
RUN DMC
RUN DMC x Adidas
I had the immense pleasure and privilege of working with RUN DMC and Adidas through their long and extremely fruitful brand partnership which has been going strong since the 80’s.
“With the members’ graphic tees, track pants and sporty sneakers, Run-DMC embodies hip-hop’s early days. Their love of Adidas shoes was chronicled in the 1986 song “My Adidas” and led to an unprecedented $1-million deal with the brand, which presaged many more to come.”
Paddington Bear
Paddington Bear’s Marmalade Madness - Pressman Toys
I worked with Pressman Toys on the creation of children’s board game Paddington Bear’s Marmalade Madness. I managed every aspect of the project from initial design and game conception through final approvals, playability, and retail placement.
Paddington Bear’s Marmalade Madness Game
Paddington Bear is off on another adventure as he delivers his marmalade in Paddington Bear’s Marmalade Madness Game! Help Paddington deliver his marmalade while visiting iconic London landmarks. Be the first player to make it home to the Browns’ house to win. But watch out – you’ll will have to navigate puddles, hitch a ride on the bus, or possibly draw a Paddington card that could help on the path or send you backwards! Fun and funny, this game is sure to entertain Paddington fans big and small. For 2 to 4 players, ages 5 and up.
The game includes:
1 Game board
4 Paddington Bear movers with plastic mover stands
1 Spinner card and spinner arrow
16 Marmalade jar tokens (4 each of 4 different colors)
16 Paddington Bear cards
1 Sticky Bun token
1 Rain boots token
Complete instructions
